Maybe Math Textbooks WILL be a thing of the Past…


This recently-unveiled touch screen prototype manufactured in India is aimed at students, and in intended to give the pricey iPad a run at a fraction of the cost. A cheap knockoff? Or an affordable technology to enhance learning? And how will the rest of the market respond? You decide.

posted by Ian Jukes
Aug 10, 2010

Viewed 1104 times

India’s iPad Rival to Cost $35

It looks like an iPad, only it’s 1/14th the cost: India has unveiled the prototype of a $35 (U.S.) basic touch screen tablet aimed at students, which it hopes to bring into production by 2011.

If the government can find a manufacturer, the Linux operating system-based computer would be the latest in a string of “world’s cheapest” innovations to hit the market out of India, which is home to the $2,100 compact Nano car, the $16 water purifier and the $2,000 open-heart surgery.

The tablet can be used for functions like word processing, web browsing and video-conferencing. It has a solar power option too – important for India’s energy-starved hinterlands – though that add-on costs extra.

“This is our answer to MIT’s $100 computer,” Human Resource Development Minister Kapil Sibal told the Economic Times when he unveiled the device Thursday.

In 2005, Nicholas Negroponte – co-founder of the Massachusetts Institute of Technology’s Media Lab – unveiled a prototype of a $100 laptop for children in the developing world. India rejected that as too expensive and embarked on a multiyear effort to develop a cheaper option of its own.

Mr. Negroponte’s laptop ended up costing about $200, but in May his non-profit association, One Laptop Per Child, said it plans to launch a basic tablet computer for $99.

“Depending on the quality of material they are using, certainly it’s plausible,” said Sarah Rotman Epps, an analyst at Forrester Research. “The question is, is it good enough for students?”

Mr. Sibal turned to students and professors at India’s elite technical universities to develop the $35 tablet after receiving a “lukewarm” response from private sector players. He hopes to get the cost down to $10 eventually.

Mamta Varma, a ministry spokeswoman, said falling hardware costs and intelligent design make the price tag plausible. The tablet doesn’t have a hard disk, but instead uses a memory card, much like a mobile phone. The tablet design cuts hardware costs, and the use of open-source software also adds to savings, she said.

Ms. Varma said several global manufacturers, including at least one from Taiwan, have shown interest in making the low-cost device, but no manufacturing or distribution deals have been finalized. She declined to name any of the companies.

India plans to subsidize the cost of the tablet for its students, bringing the purchase price down to around $20.

“Depending on the quality of material they are using, certainly it’s plausible,” said Sarah Rotman Epps, an analyst at Forrester Research. “The question is, is it good enough for students?”

Profitability is also a question for the $35 machine.

Epps said government subsidies or dual marketing – where higher-priced sales in the developed world are used to subside low-cost sales in markets like India – could convince a manufacturer to come on board.

This and similar efforts – like the Kakai Kno and the Entourage Edge tablets – show that there is global demand for an affordable device to trim high textbook costs, she said.

If it works, Epps predicts the device could send a shiver of cost-consciousness through the industry.

“It puts pressure on all device manufacturers to keep costs down and innovate,” she said.

The project is part of an ambitious education technology initiative, which also aims to bring broadband connectivity to India’s 25,000 colleges and 504 universities and make study materials available online.

So far nearly 8,500 colleges have been connected and nearly 500 web and video-based courses have been uploaded on YouTube and other portals, the ministry said.

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About Mr. R.G.

I'm a father, a teacher and a reader for life.

Posted on January 14, 2011, in Uncategorized. Bookmark the permalink. Leave a comment.

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